Read our annual consumer research report
Serving the Underserved
Beneath The Surface is a report produced by Pacific Life Re annually using in-depth consumer research and market expertise to explore important questions facing the protection market in the UK and Ireland.
This year, with customer value becoming even more front of mind for the insurance industry, thanks in part to Consumer Duty in the UK, we focused on how well the industry is currently serving different customer segments. Through our survey of over 2,000 consumers across the UK and Ireland we’ve sought to identify those groups that are not as well served and examine what could be done to both better serve and grow the protection market.
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