Serving the underserved - Beneath the surface report 2024
schedule 4 mins

Richard Purcell, Ashley Hannah and Aaron Saldanha | May 2024

schedule 4 mins

Introduction

Beneath The Surface is an annual report produced by Pacific Life Re using in-depth consumer research and market expertise to explore important questions facing the protection market in the UK and Ireland. Previous editions have looked at value added services and how they are used by customers, and in 2023 we investigated the long-term sustainability of the protection market.

This year, with customer value becoming even more front of mind for the insurance industry, thanks in part to Consumer Duty in the UK, we have focused on how well the industry is currently serving different customer segments. Through our survey of over 2,000 consumers across the UK and Ireland we’ve sought to identify those groups that are not as well served and examine what could be done to both better serve and grow the protection market.

The key findings are shown below:

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